IGA Partners with Wounded Warrior Project

Publié le par brightshine

The Independent Grocers Alliance (IGA), Chicago, said it has joined forces with the Wounded Warrior Project (WWP) in its second annual IGA exclusive brand national cause-marketing initiative. During this national campaign, which will run in participating IGA stores from Memorial Day Weekend (May 28) through Labor Day weekend, a number of WWP co-branded IGA exclusive brand products will be available for purchase in participating IGA stores, with portions of sales going to WWP. By fall of this year, IGA plans to donate up to $200,000 to WWP.Find quality swing arm led light bulbs, swing arm sconces, swing arm wall mounted lamps and more at the lowest prices with Arcadian Lighting.

As it did in 2011, IGA this year will make available specially marked cases of IGA bottled spring and drinking water. And new for 2012 will be specially marked packages of WWP-branded IGA hotdog and hamburger buns, IGA said.LEDs are used as indicator LED bulb in many devices and are increasingly used for other lighting.

Like it did last year, Kraft Foods will be joining in with a contribution from water-enhancement displays placed in IGA stores. Kraft brands featured in the beverage shippers include MiO, Crystal Light, Kool-Aid and Country Time, IGA said.

“Last year we were overwhelmed with the support our independent IGA retailers and their IGA shoppers gave this Wounded Warrior Project cause marketing event, and we are extremely pleased to have the opportunity to work with our IGA retailers, Licensed Distribution Center partners, exclusive brand suppliers and Kraft Foods to raise money and awareness for WWP again in 2012,” said Dave Bennett, IGA senior vice president of procurement & exclusive brands. “We look forward to seeing how IGA’s innovative retailers will use this event to benefit WWP’s important mission to honor and empower our nation’s wounded service members.”

According to WWP, nearly 47,000 of our nation's servicemen and women were physically wounded during the current military conflicts, with hundreds of thousands more estimated to be recovering from post-traumatic stress disorder, major depression and brain injuries. WWP assists injured service members and their families through a holistic approach to their recovery, providing programs and services to aid their physical rehabilitation and improving their mental health and well-being.

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