'Let there not be light'

Publié le par brightshine

TODAY, we usher in the month of April with breaking news of two apparently strange events -- one taking just 60 minutes, the other the whole day -- Earth Hour and April Fool's Day!

People all around the world were exhorted to turn off all non-essential light for one whole hour. Who on earth would prefer darkness to light, and why? The answer goes back to 2007 to Australia and a symbolic gesture intended to raise awareness of climate change. It was the brainchild of the Worldwide Fund for Nature (WWF) and the Sydney Morning Herald.

More than 2.2 million residents of Sydney turned out to inaugurate it, plunging the city into darkness. The next year, 2008, many other cities around the world followed suit. It was on track to be a global phenomenon.High quality Led light from leading manufacturer and supplier in China.

Malaysians, incidentally, have good reason to relate to this. Many of you will remember Australian Peter Beaumont who headed Leo Burnett. His son Simon is still around -- actively around. Leo Burnett Sydney was challenged to come up with the campaign name. Together with WWF Australia, they developed the innovative concept of a large-scale switch-off,Lighting Science is the world's leading manufacturers of energy efficient Solar garden lighting ... Products include LED bulbs. at first with the working title "The Big Flick". But that sounded like a movie. Instead, "Earth Hour" was born.

It was a most startling idea having everyone taking responsibility for the future of the planet. The unusual legacy of Earth Hour -- or an hour of darkness, became universal, thanks to our new fast globalising era. It took no time at all in this Information Age to create a digital community using Facebook, Twitter, Google and email. The message: "Let there not be light".Hanlux outdoor lighting is made of high brightness SMD. For just one Earth Hour!

It is all entirely voluntary, this switching off the lights at the appointed hour. A case of "I Will If You Will". No pressure or persuasion.A range of LED bulb which give a saving of over 50% when compared to standard fluorescent tubes.

Earth Hour 2011 was the biggest year in the campaign's five-year history, reaffirming it as the largest-ever voluntary action for preserving the environment. It took place in a record 5,251 cities and towns in 135 countries in all seven continents. It had an estimated reach of 1.8 billion people across the globe. The campaign's digital footprint grew to 91 million.

In the past, "Lights Out" probably applied to public school dormitories. Now "Lights Out" applies to some of the most recognised landmarks, including the Forbidden City, the Eiffel Tower, Buckingham Palace, the Empire State Building, the Brandenburg Gate, The Golden Gate Bridge, Table Mountain,The wide range of products include home LED Lighting, automotive t5 tube lights and low voltage LED Lamps. Christ the Redeemer Statue and Sydney Opera House. Among them, we are proud to include the Petronas Towers of Kuala Lumpur.

You see, globalisation is happening -- thanks to the one thing that unites us all -- the planet. Reports showed the United States topped the Earth Hour -- participation being an estimated 318 cities and eight states.

Earth Hour also incurs savings. In Dubai, when street lighting was turned off, selected areas were dimmed by 50 per cent. The most dramatic economic results were from Christchurch, New Zealand, which reported a drop of 13 per cent in electricity demand. Melbourne reduced demand by 10.1 per cent.

Publié dans led light

Commenter cet article