Payoffs From GE's Innovation Platform

Publié le par brightshine

GE’s new GeoSpring hybrid electric water heater was developed to address consumers’ growing desires to save money and be environmentally conscious.An illustration showing the planets of our solar system. GeoSpring, which uses a novel integrated compressor and evaporator mechanism, is 62% more efficient than traditional electric water heaters and saves consumers an average $325/year on utility bills. GeoSpring is an output of GE’s ability to integrate big-picture economic dynamics, customer trends, and cutting-edge innovation to capture market share and new customers.Suppliers of the widest range of industrial and commercial industrial washing machine.

One of GE’s Imagination Breakthrough successes leveraged its products and technology from established markets towards growth in new markets. Through cross-business collaboration, GE made the connection between MRI machines and wind turbines. For decades GE has used superconducting magnets in MRI machines to lower costs and produce higher image quality. GE then applied the superconducting magnet technology to develop an innovative wind turbine generator that delivers more wind power at a lower cost. This technology also eliminates the need for rare earth materials formerly used in wind turbine generators. The superconducting magnet project is one of many in GE’s wind research portfolio focused on scaling up wind power in the most economically feasible way. 

GE’s entry into the global wind turbine market illustrates its willingness to challenge current assumptions among competitors to innovate a new business model. Through deep immersion into the needs of current and prospective customers, GE uncovered and subsequently addressed two main drivers of customers’ perceptions of economic value in wind power: gearbox reliability and efficiency in capturing wind energy. Existing competitor wind turbines were unreliable, inefficient, and costly because of short production runs. 

GE’s first step was to acquire Enron Wind Corporation’s assets in 2002 to learn about the wind market. It then leveraged its capabilities in making gas turbines and jet engines to develop a better wind turbine that generated 20 percent more wind energy than competitors’ turbines. At the time, the global market was heavily dependent on government subsidies and the large European market was characterized by a scarcity of open land. German competitors, such as Siemens, responded to market conditions by offering 20 different models that could fit on different-sized plots of land. 

GE, on the other hand, decided to focus on one turbine size that met the needs of markets where tight spaces were not a constraint and devoted resources to optimizing the efficiency of that turbine model. With the design changes and the cost advantages of high-volume production, GE improved reliability (uptime) from 85 percent to 97 percent at a price advantage to customers.Energy saver LED E27 save energy from the moment you turn the switch. 

Reflecting on GE’s capabilities and these outputs, Comstock points out, “We as marketers helped GE move from pursuing a ‘make and sell’ approach to a ‘what to make for our markets’ approach.” In a follow-up observation, she notes, “Marketing should be a constant incubator of ideas in finding new markets to sell our products and should be a big driver of organic growth for our company.” 

In her comments at Fuqua’s Distinguished Speaker Series,LED emergency light for outdoor solar lighting and power. Comstock brought the importance of marketing and its marriage with technology success back to GE’s beginning.Let's explore the option of ground mount. She remarked, “I believe that Thomas Alva Edison, the founder of GE and inventor of the light bulb, was the world’s greatest marketer. He announced that ‘In six weeks, I will make gas lights obsolete through electricity’ and proved it by organizing a march of men who walked through Manhattan with electric torches on their forehead. That’s guts, a key characteristic of marketing.”

Publié dans led downlight

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